July 12, 2025

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Business The Solution

What Modern CFOs Need to Be Doing: 3 Priorities for Right Now

By Kimberly Simms, Main Buyer Officer at Planful

It is hard to believe that that several years before the problems of the last eighteen months even started, the finance and accounting neighborhood was currently buzzing about how main economical officers had been increasingly staying asked to do the not possible.

Now, CFOs have a very different consider on what it suggests to do the not possible. Placing a lot of comprehensive strategies in place for future scenarios that may perhaps or may perhaps not happen is component of everyday existence normality. 

The smartest and most ahead-hunting CFOs have finished additional than increase accustomed to the uncertainty in the enterprise landscape. They have obtained the correct people today, processes, and technologies to make absolutely sure their enterprise system thrives. No matter of whatever future situation arrives to move, today’s CFOs have 3 key priorities:

one. How do you get additional efficient & successful?

A whole lot of experts across the spectrum had been caught flat-footed in recent instances, with a lot of knowing that the outdated way of executing factors no for a longer period is effective. Flaws had been exposed in our healthcare technique, training technique, our government, and elsewhere. 

The office environment of the CFO was no exception. When budgeting and setting up cycles accelerated, some CFOs discovered their legacy or spreadsheet-dependent devices could not preserve up with the new pace. Repeated situation setting up grew to become increasingly essential as the entire world grew additional unsure, and a lot of CFOs had been hindered by siloed processes and a deficiency of accessible data.

Today’s foremost CFOs have made a decision to make substantive modifications to modernize processes and technologies, to not only maximize effectiveness and efficacy by leaving antiquated equipment at the rear of, but also so they can respond with velocity and agility—no subject what is staying asked of them.

two. How are you contributing to the enterprise and elevating organizational economical IQ?

At Planful’s virtual person conference, Execute 2021, we are sharing suggestions and considered management from market gurus on how to enable your firm remain in advance of modifications and elevate the economical IQ of the firm, as uncertainty continues. Periods will concentration on how to:

  • Figure out chances for the enterprise. 
  • Direct groups by means of transform.
  • Build a proactive data-driven culture.
  • Construct competencies to program constantly. 

Pursuing these suggestions is essential to boosting economical IQ, but it’s significantly far too a great deal to consider on for these even now operating with plenty of spreadsheets or antiquated legacy equipment. Being in advance suggests offering your groups modern systems created for purpose—and executing it now. 

With technologies platforms that mix economical setting up and operational planning—and are infused with data that informs fast-determination making–CFOs can work with leaders in all corners of the enterprise to place new chances and make conclusions that enable the business scale. It is attainable to realize this quickly and see benefit in months or even times, quickly growing expertise outside of the finance firm. This makes it possible for for much better, quicker, and additional educated determination building.

3. How can you be certain you are motivating, retaining, and running a significant carrying out team, in an ever-switching landscape?

If there is a “new normal” for the CFO, it’s executing the not possible. It is budgeting for an increasingly remote and worldwide workforce, whilst navigating “The Fantastic Resignation.” It is operating with leaders across the enterprise to teach and allow them to adapt to an ever-switching landscape and execute a additional resilient enterprise system. It is inquiring significant-carrying out groups to make additional decisions—and make them faster—with significantly less information.

When some CFOs may perhaps want to throw up their hands in dismay, as their finance and accounting workers tediously and slowly but surely pore over piles of spreadsheets, foremost CFOs are embracing the problems of what motivating, retaining, and running a significant carrying out team involves. 

They are tackling these problems with modern, fit-for-function systems that enable retain and attract digital natives. These people choose to run in a linked entire world and are not prepared to undertake painstakingly manual means of operating.  

Doubling Down on Progress

Now is the time to speed up again office environment digital transformation and program for development. “Accelerate Now” is the concept of Planful Execute 2021 this year. We’re offering the podium to finance and accounting experts who have currently set technologies in place to operate a enterprise in a entire world that is not possible to predict. This is particularly important as these leaders are at the centre of a lot of important selections across the enterprise.  

CFOs are envisioned to steadily manual the ship, armed with a lot of development scenarios and projections at their fingertips, prepared to produce them to the CEO and board additional frequently than ever. CFOs can not predict the future, and they could possibly normally get future condition projections completely wrong. But, by staying agile and frequently assessing a variety of scenarios with management, they will most undoubtedly be directionally accurate. 

These are the leaders in the Business of the CFO that we are celebrating at Execute 2021, they are among the most ahead-hunting finance executives in enterprise right now. Our neighborhood is familiar with that whilst our day-to-day lives and everyday routines may perhaps be shifting consistently, it does not signify pausing work, existence, or development towards aims. Considering the fact that the future is not escalating additional specific, the way we program for the future is the factor that need to transform. 

Finance and accounting experts utilised to have a different definition of “doing the not possible.” But what they are executing on a everyday basis now is significantly additional difficult—and that trajectory of problem is envisioned to continue on. Thankfully, a lot of leaders are fixing these 3 key priorities by placing the correct people today, processes, and systems in place. These are the CFOs who are bold sufficient to consider action and embrace the problems at hand.

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