The Litmus Team’s Favorite Emails of February 2022

March is in this article and spring is so close we can pretty much style it! 🌼

With the January blues very well and definitely over, and spring on the horizon, marketers know that February is a wonderful time to ramp up e-mail advertising and marketing. Our inboxes had been overflowing with some astounding e-mails from some remarkable models! We have noticed entrepreneurs flex their creative muscular tissues this month, together with GIFs in e-mails with a lot of partaking copy and content.

Examine on to see the Litmus team’s most loved emails of February 2022.

Jess Materna, Director of Merchandise Marketing and advertising

Real Fred

Matter Line: Smiles you can bank on 💵
Preview Text: Happy Birthday Mr. President

Jess says: Initial of all, I appreciate the Authentic Fred manufacturer/solutions. They are hilariously quirky and unique. I’m a substantial enthusiast. I appreciate how this e-mail incorporates the President’s Working day U.S. holiday break in a fun way both of those in conditions of copy and engaging GIFs and graphics. These exciting components pull you in to begin with, then existing you with new and well-liked objects to assistance pull you in even further. 

Nicole Swift,  Senior Customer Help Supervisor

Jeni’s

Subject Line: New! Maple Soaked Pancakes ice product
Preview Textual content: Ice product for breakfast is served

Nicole says: I appreciate Jeni’s emails due to the fact they use substantial, impactful pictures and daring, playful colours! This one particular has pleasurable some enjoyment copy to perform on the ice product for breakfast concept, but they still hold it limited and punchy. I completely clicked to find out far more about how to assistance them established the globe record—and I participated later on in the month (I can affirm the Maple Soaked Pancakes ice cream was delightful!). It would have been even much better to include things like the handle and photograph of my regional scoop store so the e mail felt additional personalized.

CosmicRx

Matter Line: New Moon Manifesting 🌑 Your Cosmic Strength Report
Preview Textual content: New Moon in Aquarius Cosmic Energy Report

Nicole claims: I experienced to involve this a person because I consider the duplicate is so wonderful. This is a weekly publication I appear forward to every single Friday. I particularly cherished this one’s weekly affirmation since our motto in the aid team at Litmus is “Keep Guidance Weird” (and yes, I did share the affirmation with the group!).

All round, the duplicate is friendly and sounds like a notice your ideal close friend would ship you (emojis and all), which will make for great relationship making with the audience. The duplicate is simple to scan with clear suggestions and funny sayings. I also like how the app, podcast, and neighborhood details are all at the bottom so it does not experience also in your facial area. This is how you do a extended-form e-newsletter correct!

Clare

Matter Line: Your good escape awaits…
Preview Text: New Year’s Resol(hue)tions – Make house for self-care.

Nicole states: What a wonderful way to mix some common New Year’s resolutions with their solution! So numerous items I like below.

I love that they incorporated authentic customers’ rooms (and handles), reinforcing their immediate-to-customer romance. I consider most individuals trying to pick paint colours take pleasure in viewing them utilised in a range of rooms, partitions, and lighting—and this accomplishes that properly.

The selection of exercise areas and enjoyable areas are timely and inspiring for the new calendar year. I also like the significant blob of paint in the corner of every single photo since it provides some organic shapes and curiosity to the electronic mail that otherwise would have been incredibly square. 

Jordan Sawyer, Head of Account Administration at Kickdynamic

New Appear

Subject matter Line: Refreshing finds you’re likely to ❤️
Preview Textual content: Shop this week’s just-landed kinds from £9.99

Jordan suggests: I really like this electronic mail from New Seem. It demonstrates the most recent merchandise obtainable on site and works by using procedures to accommodate the aims of the business enterprise, like cost, product or service category, stock amounts, and so forth. It’s a excellent way for the organization to assure that every single electronic mail is totally up to day for each receiver.

Kimberly Huang, Information Marketing and advertising Specialist

Ellevest

Topic Line: 📌 We’ve Obtained Your Weekday Lineup
Preview Textual content: Together with: Our *new* occupation look for approach Q&A!

Kimberly claims: As a e-newsletter, I cherished the way Ellevest divided their material in a scannable nonetheless partaking way. The use of shade, emojis, font, link styling, and imagery aided maintain things exciting. It permitted me to easily scan to select my favourite parts to dive into.

Lily Really worth, Information Internet marketing Specialist

duolingo

Subject Line: ⏰ Hi Lily Really worth! Got 5 minutes? Time for a tiny Portuguese lesson.
Preview Textual content: Mastering a language involves practice every day.

Lily states: This very simple reminder e-mail puts the connect with-to-motion front and centre, with the sweetest directional cue: an animated owl reaching up and striving to simply click. The function of this electronic mail is to drive to the application, so Duolingo have kept written content light and hierarchy geared to encouraging me to immediately consider action.

Martyn Lee, Marketing Supervisor at Kickdynamic

Winter season Park

Subject Line: Snow Report: February Freshies in Comprehensive Drive
Preview Textual content: 6” over the final 48 hours

Martyn claims: This electronic mail from Wintertime Park utilizes the weather report to its gain. It receives despatched out to subscribers to permit them know of the situations on the slopes. It’s a fantastic way to persuade people today to go snowboarding, not only with the climate report but also with the pleasurable and participating duplicate.

Boux Avenue

Subject Line: Content Galentine’s Day
Preview Text: Love 20% off when you share the appreciate!

Martyn claims: I really like this electronic mail! It flips a traditional Valentine’s Day e mail on its head and rather celebrates Galentine’s Day. This model is all about female empowerment and this electronic mail seriously shows that. I also like the identify personalization in the header, it is a simple yet powerful way to make the recipient experience that the email is just for them.