Couple issues are as helpful to a enterprise as shopper evaluations. Just after all, if you know what your consumers assume about you or your products, you can additional quickly transfer in a path that satisfies your focus on market’s wants and demands.
Domo has a fairly superior plan as to what its customers feel about its platform thanks—in element, at least—to TrustRadius, an business that compiles assessments of software program alternatives so that business leaders can make far more knowledgeable technologies acquiring choices.
But that’s not all TrustRadius does. It also doles out evaluations-dependent awards every single Might. And in 2022, those people awards came early and generally for Domo, which received throughout 3 critical categories: Small business Intelligence, Embedded Business enterprise Intelligence, and Information Discovery & Visualization.
How did Domo’s vice president of consumer good results, Robert Davy, acquire the information? I cornered him and observed out.
Q: I guess the clear to start with problem is: What’s your preliminary reaction to Domo successful so quite a few awards of this mother nature?
A: Effectively, it is more validation of the platform and how our clients are engaging with it. The awards are based mostly on feed-back from shoppers and the price that they are deriving from using our platform, regardless of whether it be for organization intelligence or interacting with their information.
But possibly the biggest matter we do is drive insights by building our customers’ data actionable. To me, that is in contrast to a ton of other BI resources that I’ve observed. With Domo, you are ready to integrate, normalize, and rationalize thousands of various details sources—and then make intelligence out of that to drive wise actions that propel their small business selections.
Q: Domo has seriously place a great deal of time and energy and aim into its embedded BI abilities. What does currently being identified for that say to you?
A: A person of the significant traits we are viewing from our customers is that they’re modifying the way in which they interact with their shoppers by leveraging Domo’s embedded technological innovation (Domo Everywhere you go). It enables them to take their consumer associations to a new amount, and it creates a higher degree of urgency and accountability for us to get that correct for them. In many scenarios, our shoppers are generating new prospects to interact their shoppers.
For instance, a single of our substantial, global gaming companions is applying embedded analytics to hook up and interact with hundreds of companions. This is key for 3 factors. First, the embedded practical experience permits them to inject their brand name into the system so that it is an extension of their corporation. Second, it will allow them to scale to a massive husband or wife community—and tens of hundreds of customers outside of that. And finally, they were equipped to deliver the answer with out a sizeable amount of sources, meaning a workforce of just 3-4 comprehensive-timers have been in a position to deliver the solution to daily life and handle it likely forward. That is fairly wonderful when you take into account the scale at which they function.
Q: Details discovery and visualization are a lot more classic, par-for-the-training course methods that companies leverage facts. But successful on that entrance has obtained to experience very good, much too.
A: What it really means is our consumers are successful and getting value from our system. It practically does not issue the place the info exists, no matter whether it is in an on the web process or a facts heart on your desktop—or buried in a area that tends to make it “dark facts.” The fact that we can provide that details to existence and combine across a number of sources so that clients can interact with it is genuinely the important.
We have extensive-phrase customer associations, and a great deal of the first deployments happen within just times or months, not months or years. As they see the benefit of the preliminary use scenario, ideation generally grows with our consulting teams, who are concentrated on time to price and then increasing the places that Domo can travel benefit for them.
We have one particular retail shopper that had a sequence of checklists for its retail store supervisor to overview and update. The challenge was they experienced to go into distinctive devices to locate the responses and effects, then toggle back to the checklist. What’s additional, aggregating these checklists was time consuming, and then out of day by the time they were being accomplished.
By bringing the facts from these systems into Domo, they were being equipped to create a data application that furnished quick accessibility to their data and in the vicinity of authentic-time answers to those checklist products. This enabled them to get extra visibility to their final results and comprehend variance to their KPIs, suitable from their cell product.
Now, they can engage right with their shoppers and workforce and generate a distinctive final result for them. Possessing greater entry and visibility to their knowledge has seriously impacted the functionality of their small business in a favourable way.
Q: When you have discussions with customers, or you see these forms of awards occur Domo’s way, how does that enjoy into how you program, and how you go about placing targets?
A: We’re always making an attempt to learn from and integrate opinions. I think 1 of the good matters about Domo is that our prospects are so fanatical about the system. So, the awards are validation of the price that they’re acquiring from it. If not, they would not be publishing nominations and evaluations.
For case in point, a single of our consumers was just sharing how they are using Domo In all places to combine acquisitions. Think about it: You have two individual firms that are coming collectively and will have to have to integrate programs, facts, and people. Domo Everywhere you go lets them to accelerate the time amongst acquiring a new organization and the time to satisfy their workforce. They deliver the data into the Domo platform, incorporate it, and then actually commence to connect with the workforce. The speed and agility organizations are gaining by leveraging our system is fairly extraordinary.
Internally, teams across the organization are all centered on our customers and serving to them extract as considerably price as they can from Domo. In phrases of goals internally, it is not about winning awards it’s about location ambitions and priorities about time to price for our customers and then assisting them with adoption. We appear at the shopper journey and moments of fact that enable improve benefit and influence for their small business.
Find out how numerous of Domo’s much more than 2,000 shoppers are using the award-winning system to get forward and remain ahead in their respective fields.