September 28, 2023

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Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event

When it arrives to Paramount’s attention to pull off are living edition of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had currently had a extended week ahead of Paramount’s Wednesday afternoon presentation at Carnegie Hall, Jo Ann Ross, Paramount’s president and chief advertising and marketing income officer, U.S. promoting revenue, announced…