November 29, 2023

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Business The Solution

Litmus Launches New Capabilities To Increase Email Personalization & Efficiency

Litmus, an e mail advertising and marketing platform, launched new platform abilities and discovered its Integrations Market, which is made to assist buyers check out integrations with e-mail providers, code editors and other productiveness applications to enhance efficiency across the complete e mail workflow.

Exclusively, the Integrations Marketplace seeks to allow end users to leverage all Litmus integrations to help improve collaboration and enhance marketing and advertising effectiveness. Litmus’ other product releases incorporate:


  • Merge tag personalization, which can help end users of all complex coding techniques preview and increase ESP-certain merge tags to e mail strategies
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  • The flexibility to restore all variations of recently deleted e-mail strategies for up to 30 times
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  • A Billing Manager to obtain invoices and payments to assure the overall workforce has the ideal authorization ranges
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  • Consumer browsing, which manages huge, dispersed groups across sub-accounts by exploring for consumers, picking numerous buyers and bulk deleting and
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  • The skill to insert or clear away email purchasers and gadgets in bulk via search term filtering.
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“E mail has by no means been much more crucial than ideal now,” saidĀ Erik Nierenberg, CEO of Litmus, in a assertion. “At Litmus, we are supporting generate e-mail advertising and marketing benefits as buyers just about everywhere crave a lot more customized conversation. We’re enabling marketers to change their most successful channel into an even higher model asset.”