The Tea Trade Affiliation of Cochin has voiced problem in excess of the introduction of the Japanese method of auction, indicating “it is now threatening to distort the flavour of the tea trade, even if the flavour of tea continues to be unchanged”.
“We have purpose to be disheartened by this experimentation that has minor to do with the floor fact,” mentioned Appu Kurian, the outgoing chairman of TTAC.
Addressing the twenty ninth yearly general assembly, he mentioned the auction method is predicated on its utility as a value discovery mechanism and resolving the flow in the channel from the bush to the cup. A method that seems to do absent with classic acceptance of the highest bid simply cannot definitely be in sync with the objective, he mentioned.
“We urge the Tea Board to convey this proposal back again to the drawing board so that fruitful conversations with the stakeholders could produce a reformulation that fits us to a T,” he mentioned.
The Tea Board as a facilitator must have been a catalyst for changes that make improvements to the worth-added chain of this vital sector, he added.
It may well be recalled that the Japanese design auction method has been prompt by the Indian Institute of Administration Bangalore to make improvements to the participation of potential buyers in the pan-India auction, to additional make improvements to the existing method for much better value realisation, simplifying the method which could lead to an enhancement in the high-quality of tea available in community auctions.
Referring to output last yr, the chairman mentioned Kerala developed sixty three.09 million kg against fifty nine.05 million kg, demonstrating an improve of four.04 million kg. The common value realised from the Cochin Auction Centre for the duration of 2020 was Rs a hundred and forty.forty two as against Rs 127.06 for Coonoor and Rs 130.38 for Coimbatore. The whole exports from South India stood at eighty four.15 million kg in 2020 as against ninety nine.80 million kg in 2019, with a minimize of 15.65 million kg.