ISB to devise branding, marketing plan for Telangana Sona

The Telangana Sona or RNR 15048, a new rice range, will get a confront carry. The Indian Faculty of Small business (ISB) will enable the Point out Agriculture Department and the Point out Agriculture College in building a brand name and selling the rice brand name nationally and internationally.

The Department of Agriculture, Government of Telangana and Professor Jayashankar Telangana Point out Agricultural Univesity(PJTSAU) have signed an settlement with the Indian Faculty of Small business(ISB) has signed a Memorandum of Comprehending in this regard.

Speaking on the situation, Praveen Rao, Vice-Chancellor of PJTSAU, reported that farmers faced the difficulties of expanding value of creation and profitability.

“To increase the incomes of the farming neighborhood, we have to have to generate foods price chain for agricultural make,” he reported.

The three organisations would explore and prepare a branding and advertising and marketing program for the RNR 15048, which is marked by its good grain and significant yielding characteristics. It can resist blast, a nagging difficulty that paddy faces. Immediately after the deliberations, the three organisations would post their recommendations to the Telangana Government.

Immediately after a bumper Rabi harvest, the Point out has absent for an extended paddy location in the recent Kharif season. As versus the normal location of 27.25 lakh acres for the season, the farmers in the Point out has sown the staple crop in above forty two.78 lakh acres. This is envisioned to still improve in the subsequent week or so.

As it kicked off the regulated cropping method from this season, the Point out has questioned the farmers to go for good varieties of paddy in purchase to get supplemental incomes.