6. Intellect-map as numerous media coverage strategies as you can believe of
Now let’s say you have all over 10 to 15 subject areas. It is really time to commence ideating. I do this in a few techniques. You may well pick one more way, but this is what will work for me.
Established oneself a timer for each and every subject matter, and push your self to occur up with as numerous thoughts as achievable.
The vital here: Really don’t permit on your own time to speak on your own out of an notion, no make any difference how nuts it sounds at this phase.
By timing you you are switching off the section of your mind that logically tries to weed out silly or ridiculous thoughts.
Right now we want them all!
I choose to open a new blank google doc and style the tips out, basically for the reason that I kind quicker than I publish.
7. Find 5 – 8 potent media protection concepts
You want to conclusion up with all-around 80+ unfastened strategies.
At times these are just questions.
All around 90% of these tips will not be really good, and that is good.
We only want 5 to 8 fantastic types that we can validate further more.
Try to remember, we need to have to go by the suffering of the other 75 negative ideas to get to the 5 powerful thoughts.
8. Validate your media protection strategies with additional facts
Now let us say we have 5 powerful tips. It’s time to validate them.
We have to have to do a quick feasibility verify.
If the strategies are reliant on details, for illustration, we need to have to get started searching for the details needed, or get a info expert to obtain out if the info is there, and to composition it into a format that operates for the story.
I are likely to do desk investigation and reflection at this phase:
- Is the information available or is there comparable data accessible?
- Do the thoughts drive an psychological response?