One of the dangers of business owners and decision makers is to become so focused on the way things are that they stop seeing new, different possibilities for the business. It is important that you learn how to get a different perspective for business decisions in order to keep your company from losing its competitive advantages.
If you are serious about figuring out how to get a different perspective for business decisions you may need to seek inspiration from other sources. That means that you are going to have to go outside of the decision making circle. Those “outsiders” may be able to identify things that you miss because you are too close to the situation.
Ask A Consultant
If you are willing to invest a little money in order to get some outside perspective, you might want to consider bringing in a consultant for advice. Having someone that is not influenced by a relationship with your or your company, you may be able to get some fresh advice.
A good consultant will know your industry, and they are usually more up to date with changes and trends within the industry. They will be able to draw on what other companies are doing in order to give you a different perspective.
Ask Your Customers
One information source that may get overlooked is your existing customer base. It is a good idea to go to them from time to time and ask them not only about how you are doing currently, but what changes they would like to see. You may have been meeting their needs so far, but changes in the business environment affect them as well. You need to make sure you are able to continue to meet their needs in the future. That happens by talking to them so you can anticipate any changes.
Ask Your Employees
While your employees may not be able to give you much help in the direction of your company, you can bet they have opinions about how your company operates on a day to day basis. They are in the trenches for you, and they have a pretty good idea of what does and does not work well in your operation.
You will need to create a forum where your employees can safely express their opinions and make suggestions. This does not mean that you will need to act on everything you hear, but by listening to your workers you will most certainly gain a different perspective on what is going on in your operation.
Ask Your Network
Another place to get new ideas is to go outside of your industry for inspiration. Talk to your network of friends and associates to find out what they are doing in their businesses. While the ideas may not apply to you directly, they may trigger a thought about how you can translate what they are doing to your business.
Learning how to get a different perspective for business decisions requires you to look at your business from a different angle than you have in the past. By looking at your business through the eyes of those outside the decision making circle you will be able to see and learn things about your company that you have been missing in the past. It is a great way to stay one step ahead of your competition.