The retailer has far more than doubled its on the internet business in the course of the pandemic pursuing a boom in notebook gross sales as far more men and women work from home.
Alex Baldock, chief govt, stated: “We want the shopper to associate Currys with every thing to do with technologies.”
The Currys identify will show up on far more than three hundred web-sites, 13,000 employees uniforms and far more than three hundred supply vans following the rebrand is accomplished.
Dixons Carphone will also transform its identify to Currys plc on the London stock sector following its yearly shareholder meeting in September.
Henry Curry founded Curry Cycle, a bicycle-building business, in Leicester in 1884 and later on branched into gramophones, toys and radios. It was renamed Currys and floated on the stock sector in 1927. A decade later on, Charles Kalms opened the 1st Dixons pictures studio in Southend. The two merged in 1984 after Currys was obtained by Dixons Retail.
The move will come following Reckitt Benckiser rebranded as Reckitt in March and Standard Life Aberdeen transformed its identify to Abrdn last month.
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