Candles are a good source of artificial light that get used for different purposes. Branding them in the right way putting into consideration the key elements of Labeling makes your brand
the perfect choice in the marketplace. This practice will not only make your candle stand out but also ensure you cross on sale and make more sales every time a customer requires to use a candle again. To achieve this there are certain key elements to consider while labeling candles. One of these is the Company’s name and Logo. This is so crucial as it gives the product a sense of belonging in that your brand name gets to sell and get known for its uniqueness. The second key element that should be considered is the scent of the candle. The smell should be good and appealing. There should also be a variety of smells due to the different uses of the candles. For instance, candles with a sweet aroma are likely to be used during dinner dates. Candles used during church functions could have less aroma as compared to those used on dinner dates. When Labeling a candle it is important to consider the type of wax used to ensure that the candle can be reused and can also withstand high temperatures for a long period. This ensures that such kind of a candle becomes a preference for many candle users.
The Candle weight is another key point to consider while labeling as this guides the buyer to go for the exact type of candle that they would like to use. For instant birthday candles may be less in weight compared to candles used during the festive seasons as they are purchased to last longer and to burn slowly. Another important element in candle Labelling is contact information. This is vital for creating a contact point in case a buyer would like to place an order or make a suggestion or give feedback regarding the previous purchase made. Indicating your phone number or a website will be helpful to buyers. In the labeling of the candle, it is very crucial to include Safety measures as required by Universal fire safety regulations. This can be included by word and indicated by labels to emphasize the safety measure being put across. These safety measures include burning the candle in the vicinity, keeping the candle far away from reach by children, and also keeping the candle from combustibles. Such indications make the user aware of how to handle the candles and avoid causing a fire. Custom labels are good for your brand and something I would highly recommend for a business.
How a candle is labeled while following the key vital elements promotes the sale of those candles. Including the name and Logo of the Company, specifying the scent and type of wax used, and including contact information and website ensures that the branding of the candle is perfect. Including the universal safety measures on the Label also puts across the message of care to users. Labeling a product is the point of communication between a company and the user. When well done it acts as a guide to the consumer to know what exactly to get for their intended consumer need. Good labeling also ensures the resale of the product again.