Advocate Aurora Enterprises acquires Senior Helpers

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Advocate Aurora Enterprises, Advocate Aurora Health’s new subsidiary, is expanding its suite of senior treatment expert services with the acquisition of in-household treatment corporation, Senior Helpers. 

By way of its about 320 franchised and company-owned locations in the United States, Canada and Australia, Senior Helpers offers seniors with in-household expert services ranging from specialised treatment for those with persistent conditions these types of as Alzheimer’s, to companion treatment. 

Announced on April one, the acquisition is Advocate Aurora Enterprises 2nd financial commitment. 

Dependent in the Midwest, Advocate Aurora Overall health a short while ago fashioned Advocate Aurora Enterprises to make investments in companies committed to treatment beyond regular medical treatment configurations. The subsidiary is tasked with concentrating investments in 3 crucial spots – growing older independently, parenthood and private efficiency. 

Senior Helpers’ leadership crew will stay in their roles. 

WHY IT Matters

The have to have for household wellness expert services is rising as the baby boomers age into retirement.

In accordance to the U.S. Census Bureau, 1 in every single 5 U.S. citizens will get to retirement age by 2030. 

The need for household wellness is rising, but household treatment companies have challenges with workforce recruitment in a position that can pay as little as $13.80 an hour or $22,000 a yr, according to Property Overall health Care information.  In New York, the number of caregiver positions is predicted to expand from 440,000 in 2018 to about 700,000 by 2028, the corporation explained, citing a report from researchers at The Metropolis College of New York and the Association on Aging in New York.
 
President Joe Biden’s proposed $two trillion American Positions Prepare involves $four hundred billion towards expanding obtain to household-based mostly or community-based mostly treatment and strengthening the wages of caregivers.

And perceptions of growing older are transforming. At the Connected Overall health Conference in Boston in Oct, 2020, authorities talked over how the health care business generally dismisses those about the age of 50 when it comes to internet marketing products and solutions and expert services. 

At the convention, main general public coverage officer for AARP Debra Whitman, spelled out that people’s requires do not basically boil down to wanting to live more time, it is about men and women possessing good quality of lifetime and regulate. 

“Senior Helpers furthers our transformation into a location wellness corporation that goes beyond sick treatment to supply wellness offerings,” explained Jim Skogsbergh, president and CEO of Advocate Aurora Overall health. “The greatest objective right here is to give men and women additional wholesome times inside the comfort of their houses doing the actions they get pleasure from. This aligns with our reason of supporting men and women live very well.”

THE Larger sized Development

Advocate Aurora Enterprises’ acquisition of Senior Helpers comes sizzling on the heels of its very first shift, which was to make investments in Foodsmart, a nutrition telehealth system. In March, the subsidiary introduced it led a collection C funding spherical of about $twenty five million in the system.

Foodsmart aims to make wellness eating economical and obtainable by expert services like customized recipes, grocery special discounts and nutrition direction.

The establishment of Advocate Aurora Enterprises is not Advocate Aurora Health’s only initiative centered on wellness courses.

In 2018, the nonprofit wellness system contributed $two.one billion in charitable treatment and expert services together with behavioral wellness and college-based mostly treatment, wellness screenings, workforce enhancement initiatives and community-building endeavours.

ON THE Record

“The have to have for large-good quality, in-household senior treatment has under no circumstances been greater. We see all kinds of options to enhance our suite of senior expert services as section of Advocate Aurora Enterprises’ portfolio, due to the fact we share lots of of the same core values,” explained Senior Helpers CEO Peter Ross. “Offered Advocate Aurora’s scale and their knowledge as a leading health care company, which aligns with the perform our franchisees are now doing, we’ll be far better positioned to expand very best-in-course treatment and wellness expert services for seniors.”
 
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