6 Powerful Virtual Event Ideas for SaaS Brands

Lavern Vogel

Reading through Time: 8 minutes

In a modern article and webinar, we talked at size about the advantages of digital functions, specially for SaaS companies with wide, international audiences. And although those advantages centered close to an underlying concept of internet hosting a substantial digital summit or on the internet meeting, all those are not the on the internet varieties of situations there are. There are lots of digital occasion suggestions that manufacturers can discover, from substantial to compact, and with varying goals and targets.

I’m going to share these digital function concepts with you right now for two causes.

1st, as you read by the checklist and descriptions, and examine out some of the examples I have discovered, I assume and hope you’ll be inspired. All of these virtual function suggestions, when executed nicely, can be brilliant additions and positive aspects to your enterprise and brand existence. And they’re all nicely-suited to SaaS firms, no matter of their stage of growth. Each individual occasion can be scaled according to your offered funds!

Second, no make any difference what type of virtual function you are planning, it is going to need that you invest in a digital function system. Those platforms can array in price from $100 a month to hundreds of hundreds of dollars a calendar year but, here’s the point: the moment you have the platform in location, you might as effectively use it.

I know some virtual party platforms demand by user and by function and virtually have an perspective of trying to get you not to use their system – shy absent from these. If you are on a demo connect with with a digital occasion seller and you listen to them inform you there are limitations on how numerous situations you can run on their system “so you never abuse it” – operate absent. You really do not require “unlimited” virtual activities, but you unquestionably should really feel snug making various functions throughout the year for unique purposes! Not only are you leveraging your tech stack, you are also gaining worthwhile practical experience with the system.

In reality, I have damaged out these strategies by two categories: External Virtual Party Thoughts and Inner Digital Event Tips, mainly because your on-line activities do not have to be targeted externally on customers and potential customers. You can host activities just for your personal staff and stakeholders! So, in addition to or even alternatively of a substantial digital summit, take into consideration these other virtual occasion tips:

External Digital Celebration Suggestions

Person Conference

My preferred thought for a virtual function, other than a summit, is a Consumer Convention. Even though virtual summits are normally open up to consumers and prospective customers alike – anybody that desires to attend – a user meeting is expressly and exclusively for your current customers.

Put by yourself in their sneakers for a second and imagine what it would be like to be invited to a digital function that is just you as a client of your manufacturer. The party has in-depth coaching, fireside chats with the CEO and Head of Product or service, conversations with influencers and manufacturer ambassadors, roundtable discussions with electrical power buyers, and a entire menu of attention-grabbing periods and beneficial assets, along with leisure, swag, and additional!

Would not that excite your largest admirers?

From a SaaS brand’s company point of view, if you devote a person day a calendar year to developing out a virtual event that allows your consumers operate on their organizations so that they can proceed to succeed and count on your products and services, you will check out your churn plummet and LTV soar. And you are going to hit several of the other rewards we have talked about this sort of as developing material and creating thought management.

Person Conferences can involve certification in your products or alternatives, specifically if you give lover, VAR, or white label alternatives, as nicely as merchandise showcase classes for important components or characteristics of your solution.

One exciting instance is Axiell’s virtual person conference from 2021. Axiell helps institutions arrange and share culture and awareness with the entire world, and for the duration of their user meeting, they hosted 40+ sessions spanning two weeks! They protected:

  • Updates & Vision
  • Roadmaps
  • Suggestions & Tricks
  • Person-led conversations
  • and a lot more!

It was especially amazing to note Axiell’s inclusiveness with APAC-welcoming timed periods mixed into the agenda.

Google SheetsCon is an additional example.

If putting on a initial-course digital user meeting appeals to you, let us go over how I can help make that a Bought Out Summit for you.

Trade Show

Large in-particular person and digital conferences contain trade displays exactly where attendees can have entertaining understanding about all sorts of vendors and suppliers in their industry. Though most digital activities may perhaps consist of a trade show aspect alongside classic sessions and networking, 1 of the genuinely intelligent digital celebration concepts I have seen is to make your digital party exclusively a trade show.

In addition getting ready to introduce your alternative to your concentrate on viewers, you can associate with other makes and businesses in your industry to aid manage the event and defray expenses.

And digital trade demonstrates have various added benefits in excess of in-particular person trade reveals, such as:

  1. “Meet” all attendees, not just individuals who let you scan their badge.
  2. In depth analytics on exactly who and how they engaged with your brand or virtual booth existence.
  3. Integrate straight with your CRM to immediately fill your profits pipeline, instead than waiting for a CSV obtain.
  4. Much more charge-effective than in-particular person booths and staffing.
  5. Access a world wide viewers where they are, when they want it, not just 3 times in Las Vegas in Oct.

CES 2021 may well be the most popular example of a digital trade present, when the annual in-individual meeting transitioned to on-line. But as virtual celebration suggestions go, it is a excellent technique to contemplate for your SaaS brand!

Community Constructing

A single of the truly productive virtual function thoughts you can carry out, instead very easily, is to develop and foster your local community. Now, you could pick to define local community as customers, in which circumstance this sort of digital party would be extra of a user convention centered on networking and engagement. I would, nevertheless, recommend you broaden the scope of your neighborhood to consist of followers on social media and people today in just your concentrate on audience as perfectly who may well or may perhaps not be spending clients.

That way, your model is perceived as a supporter of the all round neighborhood somewhat than just getting focused on income-driving buyers.

“Your manufacturer is perceived as an over-all supporter of the group.”

The awesome factor about a virtual celebration which is exclusively for local community building is that as a virtual celebration planner, it’s much easier to manage. You don’t have to line up speakers or sponsors or facilitate various tracks. Most virtual function platforms provide native networking and engagement ability (and if they never, they’ll at least let you stream a Zoom get in touch with with breakout rooms into the platform). All you have to do determine is what choices you want to make offered and how you’d like to agenda them, then invite your local community to participate.

You can start off the day with a Pace Networking session to give local community associates options to get to know a person another, then program a series of desk talks and breakout rooms to focus on subject areas of curiosity.

Relevant: The Big List of Virtual Party Session Concepts

This solution will work particularly properly with virtual function platforms exactly where attendees develop a profile when and then use that profile regularly throughout all your gatherings. That’s a thing I’d hold in head, if it is an choice, and stay away from platforms where attendees have to re-sign up for each individual and each occasion.

When the College of Iowa’s residency method desired a way to dietary supplement the virtual recruitment time by giving candidates an opportunity to meet each and every other and discover much more about the application, Caroline Martin selected Gatherly. SaaS models can use comparable equipment to empower their larger sized communities to network and interact with every single other, creating brand name affinity.

Target Groups & Discovery

Of all these virtual party concepts, the a single you need to send to your Head of Product is this one. Great product or service progress should consist of talking to shoppers and prospective clients alike to get their views and requires documented. And though excellent SaaS companies agenda Zoom conferences and send out out surveys, envision how following-amount your discovery could be if you employed your virtual event platform?

Initially, with a system in area, you could configure it at the time to support your discovery endeavours and client journey, then use it all over again and again for each individual new discussion. You could have breakout rooms for certain functions or planned updates, demo movies which could be viewed on need, embedded polls, analytics on how viewers engaged with the periods, and automated e mail comply with-up and engagement.

2nd, within just the exact platform, you could now routine modest groups of consumers to look at and explore specific attributes or updates jointly. Increase to that the capacity to host larger city hall sort boards where end users can talk to issues and present ideas, discussing the best merchandise improvements and integrations authentic-time, and now you have a great digital purchaser validation system.

Some platforms combine community forums, surveys and polling, which would even further enhance the strategy of obtaining a single place wherever all client discovery and validation can take place.

Interior Digital Function Tips

Keep in mind how I stated earlier mentioned how good it could be if you applied your virtual function platform for other gatherings in addition to your major summit! Envision how helpful the platform could be for your inside company use? With most virtual event platforms, you can schedule events, established agenda and speakers, combine dwell movie with recorded content material and other belongings, build breakout rooms and participating routines, and make everything out there on need over time.

As a outcome, a excellent digital occasion system makes for wonderful internal digital celebration thoughts like these:

Corporation & Workforce Retreats

While there is hope that far more organizations will return to in-human being retreats and corporate events now that lockdowns have eased, there is no denying that digital retreats have extended time period merit, especially for dispersed groups that are frequent amongst SaaS businesses.

At Agorapulse, our annual organization retreat and department retreats had been all canceled in 2020 and 2021. Instead, our Advertising and marketing group hosted a collection of multi-day retreats, three or four situations, just about every having position within Google Meet.

That was not great.

The video perform was there of program so we could see and talk to every single other and share shows, but consider if we’d hosted these retreats on a personalized digital party system as a substitute? We could have:

  1. Designed employee profiles for ourselves to support every person get to know every single other.
  2. Begun with Velocity Networking or Table Talks to meet up with workforce users from other departments and split the ice.
  3. Blended recorded displays with actual-time workshops and breakout rooms to aid collaboration & discussion.
  4. Crafted an total agenda of periods and functions appropriate into the platform alternatively of exterior Google Sheets.
  5. Slides, other paperwork and methods, and further belongings can all be centrally shared and saved.

And the total practical experience would have been saved and the venue saved for use all over again, quarter immediately after quarter.

What was your previous virtual retreat like, and how may well it have been improved if it experienced been on a a lot more robust virtual party platform?

Personnel Onboarding

If your SaaS corporation is in a expansion method, it is not just about encountering remarkable numbers of new customers… it is new workers, far too! In simple fact, my CEO the moment informed me that he thinks, now, that his most important part is to make potent choosing selections, as rapidly as attainable.

You may possibly locate on your own heading from 20 employees to a hundred and twenty or more, normally bringing on dozens of staff members at a time. And while discovering programs and documentation archives are Ok, there’s huge attractiveness to employing a digital event platform to assist you scale your onboarding!

Welcome e-mail can be streamed and them made readily available on desire.

Cohorts and small groups can be assigned and discussions facilitated.

Analytics are quickly out there for how new staff continue via and engaged with aspects of the onboarding.

Onboarding and education videos can be grouped into tracks for much easier intake and assignment! Whilst some applications and procedures may well be special to certain departments, other matters like gains and HR may apply to everyone.

Whilst the price tag of a great virtual occasion system may perhaps be too prohibitive to use entirely for employee onboarding (or even consumer onboarding!), if it is a device you’re by now working with for exterior advertising, more virtual event strategies just aid justify and use the expenditure.

Other Virtual Event Thoughts

In an earlier article, we talked about extra common virtual party concepts and forms these kinds of as:

  • Digital Coaching & Webinars
  • Virtual Exhibitions
  • Virtual Concert events
  • Digital Grand Openings
  • Digital Tours

Even virtual functions in digital truth!

As you investigate the options, allow for your imagination to contemplate how unique kinds and thoughts for digital situations can support your business guidance and get to your focus on audience. And search for gaps! If there are previously various grands in your area performing great webinars and stay video clip exhibits, potentially there’s an opportunity for your brand to step up and make an online local community and digital summit series, as we have at Agorapulse.

If you have other virtual function strategies, or illustrations of awesome situations you’d like to share, make sure you let us know in the remarks!

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