Your employees may be too burned out to enjoy summer Fridays

Summer is here, and with summer comes summer Fridays, the practice of letting employees leave work…

LinkedIn Marketing Content and Creative Design

If you still remember, I share LinkedIn Marketing Lab’s certification before? (Both study guides LinkedIn Marketing…

Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

NEW YORK — Critical Mention —  the leading all-in-one earned media monitoring and intelligence platform —…

The Ultimate Guide to Cold Email Marketing

Did you know that, according to the U.S. Small Business Administration Office of Advocacy, there are…

6 strategies to increase revenue with cross-channel product recommendations

Personalized product recommendations for the win Building cross-channel marketing campaigns has become a necessity for today’s…

Finance 101: 5 steps for non-profit organisations to educate and empower trustees

Strong financial governance is an important part of running an effective non-profit organisation (NPO) or charity.…

5 Rules to Do Landing Page Testing Right (Stop Doing It Wrong!)

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per…

How to Earn Topical Authority in 2022 and Beyond

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and…

5 Psychological Strategies That Impact Content Marketing

Did you know that around 7 million blog posts and 500 million tweets are sent out…

How to Keep Track of Email Marketing Metrics: A Closer Look

Did you know that, according to Review 42, over 300 billion emails were sent (and received)…